About Us


AL SAFA - Your Service Partner.

About the Company

Our mission is to serve our clients with dynamic and integrated point of sale material solutions for their end-to-end marketing needs through below the line advertising, retail branding, merchandising, and printing solutions. We offer expertise in conceptual development, strategy, design and production of point-of-purchase branding and tools that simplify retail branding and marketing and provide full spectrum of visual appeal.​

Our company is ISO certified for quality, health, and safety, and environment. We are SEDEX certified and members of the exchange. We manufacture a variety of point of sale materials for the UAE market. By utilizing our expertise and experience in the point of purchase market, we will make sure you receive the best value for your money.

Our work encompasses a wide range of areas, including:

  • Visual Merchandising, Retail Graphics & Branding
  • Advertising Displays & Point-of-Sale Materials (POSM)
  • Retail Fit-out, Shopfitting & Fixtures, Shop Furniture
  • Window Branding, Signage & Display Counter
  • Corporate Events, Exhibitions & Promotional Projects

What We Do?

  • Solution

    Design & Creative

    'Innovation with Design' is our vision.Our strategic design blends with our unique combination of technology,creativity and digital expertise.with us, you are sure to get a design that is practical and impressive which works.

    What we do

    Concept Creation
    Display & Retail Design
    Packaging Design
    Campaign Toolkit

  • Solution

    Print & Production

    We work hand-in-hand with you to create a better and stronger brand presence with our print and production channels.Our focus is on to work with you in the right direction to prioritizing and enhancing your brand visibility.

    What we do

    Retail Branding
    Digital Printing
    POSM Production
    Display Fabrication

  • Solution

    Marketing & Activation

    We collaborate with your team to plan and execute effective field marketing activities focused on delivering brand communication with shoppers that gets you result-driven growth across all your channels,including digital.

    What we do

    Brand Activation
    In-Store Marketing
    Digital Marketing
    Video Infographics


  • ISO 9001:2015

  • ISO 14001:2015

    Health & Safety
  • ISO 45001:2018