POSM Display
Custom point-of-sale and point-of-purchase display systems that drive brand visibility and boost sales at shelf, floor and counter — manufactured in-house in the UAE.
Get a Free QuoteWhat is a POSM Display?
POSM (Point of Sale Materials) displays are branded retail fixtures placed at or near the point of purchase to capture shopper attention, promote products, and drive impulse decisions. From floor-standing units to counter displays and shelf talkers, Al Safa manufactures the full spectrum of POSM solutions.
We work with FMCG brands, electronics companies, cosmetics retailers, and supermarket chains across Dubai, Sharjah, and the wider GCC to create displays that perform in competitive retail environments.
Every POSM unit is designed to align with your brand guidelines, engineered for structural integrity, and manufactured in our own Sharjah facility — giving you complete control over quality and lead times.
POSM Projects Delivered
Years in Retail Display
In-House Manufacturing
Types of POSM Displays We Build
From temporary promotional units to permanent branded fixtures
Floor Standing Display Units
Free-standing units placed in high-traffic areas to showcase products and promotions.
Counter Display Units
Compact displays designed for checkout counters, reception desks, and service points.
Pallet Displays
Large-format pallet-based displays for supermarkets, hypermarkets and warehouse stores.
Gravity Feed Displays
Self-restocking shelf units ideal for confectionery, snacks, and small packaged goods.
Dump Bins & Clip Strips
Wire and acrylic dump bins plus clip strip systems for impulse purchase zones.
Branded Shelf Units
In-aisle branded shelf systems that dominate category space for your product range.
Our POSM Production Process
A proven workflow from brief to delivery
Brief & Brand Audit
We review your brand guidelines, retail environment, product dimensions, and campaign objectives.
Concept Design & 3D Render
Our designers create 3D visualisations of the display unit in context, so you can approve before production.
Material Selection & Prototyping
We select the right materials — acrylic, MDF, metal, cardboard — and build a prototype for sign-off.
In-House Production
Full manufacturing in our Sharjah facility including CNC cutting, printing, assembly and finishing.
QC, Delivery & Installation
Every unit passes quality control before delivery to your warehouse, store, or retail partner.
Why Choose Al Safa?
Own Factory in Sharjah
No outsourcing. Full in-house production means faster turnaround and consistent quality.
Fast Lead Times
We understand retail deadlines. Campaign launches and seasonal rollouts — delivered on time.
GCC-Wide Delivery
We deliver and install POSM displays across all seven GCC countries.
Brand-Compliant Output
Every display matches your brand standards — Pantone colours, material specs, and structural guidelines.
Ready to Start Your Project?
Talk to our team about your requirements. We'll provide a detailed quote with 3D visuals, timeline, and full cost breakdown — at no charge.